At Grow Nearby, I led the design and structure of a series of landing pages for service-based businesses across HVAC, plumbing, and electrical. The goal was to create clear, user-friendly experiences that support both user needs and business goals. I was responsible for defining page structure, building user flows, and designing high-fidelity interfaces in Figma. I also developed reusable components and flexible design systems that could scale across multiple clients while maintaining consistency. Working closely with developers and cross-functional teams, I ensured accurate implementation and continuously refined layouts and interactions to improve overall usability.