At Grow Nearby, I led the design and strategy behind a series of conversion-optimised landing pages for service businesses in HVAC, plumbing, and electrical. These pages were built to not only reflect each brand’s unique identity but to drive real-world results - more calls, more bookings, and more trust. My role involved creating flexible design systems that could be adapted across industries, developing user flows, wireframes, and high-fidelity UI in Figma, and working closely with developers to ensure pixel-perfect execution. I also created custom assets like icons, CTA blocks, and testimonial sections to support each brand’s unique message.